Published March 3, 2011
Friends, what have we become?
I’ve just been offered unlimited press release distribution for an annual fee of $299. I can blast out my news mindlessly and frantically to zillions of disinterested people. Where do I sign?!!
Elsewhere on planet communication we’re seduced by the massive reach blasting out emails to millions of squillions of people at the click of a mouse. And if 0.0000002% read it, let alone reply it’s been ‘worth it’. Not forgetting ‘Dear colleague’ emails. And my personal favourite, the ‘We’re doing a survey about security in your area’ phone call.
We’re better than this aren’t we?
That’s why I’m launching a Charter for Common Sense Communication. It’s time to get personal. Look people in the eyes and find out what’s important to them. And, if it adds value to the conversation, let them know what’s important to you too. Be open and sincere. Share passions. Be honest about what motivates you and your business. Be a real person not a corporate automaton blasting out schpiel and spin.
So here it is, and it couldn’t be simpler:
The Charter for Genuine Communication
- Actively listen. Communicate genuinely to discover what is important to a customer (could be a journalist in my case). Some call it a two-way conversation.
- Contribute to the conversation with information that adds value according to what is important to the person you are talking to.
I’m committing to it. Will you join me? Have I missed anything out?
Published April 16, 2010
Chris Cardell’s latest direct mail stunt brought a smile to my face this week.
On Thursday I received a ‘hand written’ envelope. Amongst the bills and the circulars with type-written labels it was always going to be the first one I went for. Who might have sent me this personal correspondence I thought as I ripped away at the letter.
Inside was a ripped Times feature about marketing maverick Chris Cardell with a hand written post it note simply saying: ‘Richard, I saw this in the Times and thought of you. This guy is brilliant. Have a look at his website.’ It was signed: ‘J’
I spent two minutes thinking of all the people I knew who’s names began with ‘J’!! Until I looked a little closer.
It was hand written alright. But it was a hand written type face. Printed NOT written.
What Chris is acknowledging, with this approach, is that in a world where we are bombarded with selling messages – the only truly meaningful messages are the ones which acknowledge customers personally. And he wasn’t hiding behind any shiny branding.
It’s outside-of-the-box creativity of the highest order. And it’s just what is required to get a response. Some people will even blog about it ;)
The only word of warning is when you suss it (and I won’t be the only one) there is just an ever-so-small feeling of being duped. And that’s a feeling which locks horns with the credible endorsement power that the article and the chirpy ‘check this out’ post it note engineers.
I though it all a bit of harmless fun. It got my attention and there’s no malice in it. Hats off Chris.
PS .. but I’m not buying. Yet!
Published May 11, 2009
Best Practice , Off Topic
There’s a stand out news story in the UK at the moment. Members of Parliament have been ‘playing the game’ with exorbitant and frivolous expense claims. Worse, they have then used this taxpayers money to fuel property investments totalling millions of pounds.
My father-in-law is fizzing about this. We had an animated discussion about how politicians preach to us on the way we should behave before plumbing the depths of greed themselves. They levy ever-increasing taxes only to squirm their way out of paying there own dues.
It’s no wonder people are hacked off.
We know that the facts are that it’s just the way things have been for MPs. And since everyone has been doing it – none of them wanted to miss out on their own unscrupulous pay day.
But the startling fact is that out of the hundreds of MPs motivated to change public life for the better – it didn’t occur to any one of these lowlifes to blow the whistle.
They stumbled on a proverbial cash machine mistakenly churning out tenners – and have kept schtum while they filled their pockets.
How would a PR advisor deal with this? It’s a tricky one. I certainly wouldn’t even consider pleading innocence or apportioning blame. And no amount of baby-kissing will appease directorate baying for blood.
People say there’s no such thing as bad publicity. Perhaps this exception proves the rule.
Published April 7, 2009
Free Blog Directories > Free Blog Directory Submissions | Hobo
Ten links for you, with free submission, from blog directories that have high page rank (!), and rank well in Google, and on the surface, no crazy demands like actually telling you where you need to put their directory badge! Hope you found it useful.