How Do Journalists Use Press Areas of Websites?

The Web is one of the most important research tools for journalists. When asked how they would get basic information about a company or organization, all journalists in our studies said that they would begin by doing some Web research.

Most journalists started by searching an outside service — mainly Google, but also traditional services like Dow Jones Interactive and Lexis-Nexis — after which they visited the company’s own website. This finding emphasizes the importance of having a clean corporate website with a clearly labeled Press or PR section that can quickly provide information for journalists. It also emphasizes the need to be well represented in external search services (again, mainly Google at the time of this writing).

via PR on Websites: Press Area Usability.

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