“PR is so over”: why Dennis Howlett is right

Dennis Howlett’s PR prophecy continues to engage PR professionals with some shrewdly worded responses.  A good read.

I think there has to be a fundamental rethink of how agencies are staffed and structured in order to deliver the kind of services that clients are willing to pay for (at a profit for the agency), that meets the needs of the majority of journalists (like Dennis) and gives employees valuable and meaningful work that encourages them to do better, try harder and actually stick around in an industry that could really do with some fresh legs.

via “PR is so over”: why Dennis Howlett is right « In Front Of Your Nose: An online PR blog.

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