Risking it All

If you get the chance, watch Channel Four’s excellent ‘Risking it All’

This week’s new series featured Loaf Hair in Sheffield. These guys had a target of £2,000 a week turnover to break even. But in their first week they doubled it.

Within five months of starting up (investing just £35,000) they were achieving £8,000 a week and on target for £10,000 a week plus in the run up to Christmas. And their business was valued at a whopping £350,000! Better still it was projected to be worth £2.5 million assuming the same level of business in four more planned salons.

Their business success – and it’s no coincidence – was accompanied by some great local PR. I loved one idea in particular:

The salon’s five senior stylists spent a morning finely crafting hair-dos on five local models. They then took to Fargate shopping centre in Sheffield City centre and passers-by were asked to nominate their favourite. Their details were entered into a draw and the winner received a full hair and nail makeover.

Coverage here.

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