David Mullen’s sussed this PR 2.0 malarky – and he sums it  all up beautifully here.

Are you using social media to expand your network and connect with new people? Maybe you’d like to increase the opportunities for your company to interact with customers. If you’re looking for ways to build your presence or your company’s presence online, keep reading.

10 Tips to Build a Solid Online Presence « David Mullen.